With over ten years at UW Extended Campus—a fully online division of the University of Wisconsin System—I’ve led design initiatives, from digital ads and print campaigns to social media animations and complete brand overhauls. I’ve also crafted web experiences that align seamlessly with our mission and values.

My contributions to UW Independent Learning were honored with the recipient of the Excellence in Marketing Award by the University Professional and Continuing Education Association (UPCEA).

The revised BSN@Home logo cleverly incorporates universally recognizable symbols for nurses: nursing scrubs and a stethoscope. It's worth noting that burgundy scrubs rank among the most popular colors purchased by nurses in practice.

I developed the design and branding for a Twitch streaming channel which involved crafting a cohesive visual identity that aligns with the streamer's content and personality. This encompasses creating unique overlays, logos, and banners that capture viewers' attention while maintaining consistency through color schemes, typography, and graphics. The objective is to create an immersive and memorable experience that fosters viewer engagement and brand recognition.